Ugandan Farmers Survey
Ugandan Farmers Survey
Instructions: For a consulting project, I was asked to conduct research to understand the factors that would influence the willingness of farmers in Uganda to join a proposed new agricultural cooperative. This assignment is related to that research project. You will find a copy of the survey and the Excel data file posted below.
Problem 1: Refer to Section 1 of the Ugandan Farmer Survey (in the Excel data file, these questions begin with the prefix ECON). These questions were developed to measure the economic benefits of cooperation. This construct was expected to have two dimensions, a cost reduction (efficiency) dimension and a revenue enhancement (effectiveness) dimension. Questions 1 – 5 (highlighted in yellow) were developed to measure the efficiency dimension. Notice how the wording of these questions relate to such efficiency activities as lowering costs, reducing time and making things easier.
Questions 6 – 11 (highlighted in blue) were developed to measure the effectiveness dimension. Notice how the wording of this group of questions all relate to such efficiency activities as finding new markets and customers, growing more crops and increasing revenues.
· Using factor analysis, test each scale separately to provide evidence of construct validity and reliability for the efficiency and effectiveness scales.
· Which questions provide the best scale for each of these two dimensions?
· Using the two scales that you have identified, can you provide evidence of discriminant validity for these two similar constructs related to these two dimensions of the economic benefits of cooperation?
· Write a report that summarizes your findings. Be sure to also include a copy of the SPSS output that you used in your analysis.
Problem 2: Section 2 of the survey provides questions to measure the construct Willingness to Cooperate, which is defined as a willingness to join and participate in a cooperative organization or endeavor. These questions begin with the prefix WTC.
·
Using factor analysis, provide evidence of
construct validity and reliability for the willingness to cooperate
construct.
· Which questions provide the best scale for this construct?
· Use the scale that you’ve developed to measure this construct and calculate the univariate statistics.
· Write a report that summarizes your findings. Be sure to also include a copy of the SPSS output that you used in your analysis.
Problem 3: Section 3 (questions
begin with the prefix EMO) and Section 4 (questions begin with the
prefix FUN) are intended to measure two separate dimensions of an individual’s
bonding network. Bonding
networks provide support to people that helps them with the day-to-day issues
of their lives. The first dimension, emotional
support, refers to whether individual farmers hope to meet others who can
provide them with help in time of need. The second dimension, social support, refers to the extent to which farmers would like to meet
others with whom they can socialize during their leisure time.
· Using factor analysis, test each scale separately to provide evidence of construct validity and reliability for the emotional and social support scales.
· Which questions provide the best scale for each of these two dimensions?
· Using the two scales that you have identified, can you provide evidence of discriminant validity for these two similar constructs related to these two dimensions of an individual’s bonding network?
· Use the scale that you’ve developed to measure these two dimensions and calculate the univariate statistics for each.
· Write a report that summarizes your findings. Be sure to also include a copy of the SPSS output that you used in your analysis.
Problem 4: Section 5 (questions
begin with the prefix LEAD). When studying the factors that influence
farmers’ willingness to join a new agricultural cooperative, we considered that
at least some people might be interested in joining a cooperative because they
have a desire to provide leadership. We proposed that these people might
demonstrate two distinct leadership traits.
The desire to provide
leadership that will empower others
in an organization was measured using questions one through four (highlighted
in green). The desire to provide leadership in order to share the organization’s values with others was measured using
questions five through nine (highlighted in yellow).
·
Using factor analysis, test each scale separately
to provide evidence of construct validity and reliability for the empowerment and shared values scales.
· Which questions provide the best scale for each of these two dimensions?
· Using the two scales that you have identified, can you provide evidence of discriminant validity for these two similar constructs that are related to these two dimensions of leadership?
· Use the scale that you’ve developed to measure these two dimensions and calculate the univariate statistics for each.
· Write a report that summarizes your findings. Be sure to also include a copy of the SPSS output that you used in your analysis.
Problem 5: Among those farmers who desired to become leaders, we
were interested in why they wanted to
become leaders. Section 6 (questions begin with the prefix MELEAD) examined
this issue. We proposed that people who wanted to become leaders could be
identified by two distinct motivations. The desire to increase one’s social standing was measured using six questions
(highlighted in green) and the desire to serve
others was measured using six
questions (highlighted in yellow).
·
Using factor analysis, test each scale separately
to provide evidence of construct validity and reliability for the social standing and serve others scales.
· Which questions provide the best scale for each of these two dimensions?
· Using the two scales that you have identified, can you provide evidence of discriminant validity for these two similar constructs related to these two dimensions of motivation to become a leader?
· Use the scale that you’ve developed to measure these two dimensions and calculate the univariate statistics for each.
· Write a report that summarizes your findings. Be sure to also include a copy of the SPSS output that you used in your analysis.