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  6. October 1 - McDonald's Business-level Strategy

BA 400B - Strategic Management - Fall 2021

October 1 - McDonald's Business-level Strategy

McDonald's Strategy Changes

Click the link above to access three articles. Describe the changes being made to McDonald’s business level strategy in each of these articles. Treat each article independently of the others. Why do you think they made these changes? Provide evidence from your textbook, our classroom discussions and each article to support your arguments. 

Your paper should be no longer than three pages. Use headings to describe each of the articles that you are writing about. 

Email one copy of the final group paper to me no later than 8 a.m. on Wednesday, October 6.




    • McDonald adds All Day Breakfast.pdfMcDonald adds All Day Breakfast.pdf
    • McDonald Shifts to Cage Free Eggs.pdfMcDonald Shifts to Cage Free Eggs.pdf
    • McDonalds Speeds Up the Drive Through.pdfMcDonalds Speeds Up the Drive Through.pdf
◄ September 24 - Post Individual Paper
October 1 - Post Individual Paper ►

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