Business Level Strategies - The Case of McDonalds
McDonald's Strategy Changes
Click the link above to access three articles. Describe the changes being made to McDonald’s business level strategy in each of these articles. Treat each article independently of the others. Why do you think they made these changes? Provide evidence from your textbook, our classroom discussions and each article to support your arguments.
Your paper should be no longer than three pages. Use headings to describe the articles that you are writing about. Email your paper to me no later than noon on Wednesday, March 31.