1. Are there more specific personality traits of entrepreneurs that correlate with business creation and success than the ones listed: the need for achievement, risk taking, innovativeness, autonomy, locus of control, and self-efficacy?
Are there certain personality traits that will lead a business to failure?
2. I had never heard of the Big Five personality before and had to look it up for more details. The Big Five personality theory states that personality can be boiled down to five core factors including extraversion, agreeableness, openness, conscientiousness, and neuroticism.