Contention -
adjective
- causing or likely to cause an argument; controversial.
1.) The book states that entrepreneurs are not as risky as originally perceived as they do not personally perceive their venture as so. Could this be explained by an entrepreneur's confidence to not view their venture as risky?
2.)As entrepreneurs who believe in their company, how do we avoid becoming profit selfish? Entrepreneurs are said to be selfishly in love with their businesses, so how do we make sure we don't become blinded in that confidence?