Wesley Diamantis, Zac Wilkins, Tripp Hoblitzell
- We are working in the marketing industry with a focus on mainstreaming deals and product services from local businesses to college students, potentially through an app.
- Problems:
- Lack of marketing output from local businesses on deals.
- Lack of initiative and awareness from college students to look for the deals.
- Lack of apps that cater to this need and connect with businesses in order to assist their marketing.
- Stakeholders:
- College students who are interested in or need to save money.
- Local businesses that are in need of upgrading their marketing strategies and want more business.
- Negative Effects
- If deals from local businesses are not mainstreamed to college students, both entities suffer. The college student will not be able to save money and the local business will not receive the business from the student and their popularity will not increase.
- If college students are not aware of deals that they could take advantage of, both stakeholders lose again.
- If local businesses are not able to use an app that college students would have easy access to due to the day and age we live in where they all have phones, they are missing out on getting their deals out to them.
- Currently, there are a few competitors in the deal-finding space such as honey.com and retailmenot.com. Narrowing the search down to deals specifically for college students yields a few results that are exclusively articles or blog posts. From our search, there is not a college student-specific database for deals, especially at the local level.
- Yes, we will continue with the idea.