1. Competitors: Honey, UniDays, Groupon, Trim. All of these companies utilize deal awareness and provide opportunities for their customers to save money.
2. We believe that by initially targeting college students, we will be targeting an audience that has a lack of awareness about deals that they need. They also possess a lack of money to lose, which will benefit us nicely as we seek to be the bridge between local businesses and college students. We will seek direct advertising into the college community so as to get our brand out there quickly and efficiently.
3. We are trying to boost awareness of deals for college students from local businesses, and incentivize college students for being customers of local business, this creating a solid codependence between the two areas.
4. Our idea is a service. We believe in creating a smooth and efficient platform for students to create an account with which they can easily gain knowledge of deals.
5. We believe that making a unique account interface will be a solid start for our platform. We seek efficiency, and by doing so we will make getting deals easy and effortless.
6. I believe that there is a very solid avenue for our idea to flourish as we develop it going forward.