I think this is a good example if you know it's for the new Batman movie. If you don't know then it's pretty random.
The goal is to Market the New Batman movie and provide new trailers for the film.
It utilizes writing and a set amount of code to make u think you interacting with the Riddler.
I think it would be pretty easy to adapt this to social media, just have someone responding as Riddler.
I would make it more clear that this is for The Batman, otherwise it looks like you are gonna get a virus from it