- Do you think this example is effective? Why or why not?
I think this example is an effective way to show the companies work toward the environment.
- What is the intended goal of this example?
The goal that costa is trying to reach is to keep the environment clean and safe. Costa shows a lot of pictures of people hiking, fishing or just outside in nature with Costa sunglasses on. They are trying to show how amazing nature is and show that when its clean and kept up it is amazing.
- What storytelling tools (video, audio, writing, etc.) does this example utilize?
Costa use a short description about how they are helping the environment. For example: they launched a recycling awareness to reduce the amount of plastic waste.
- How easily can this example be adapted to other mediums (IE print or social)?
This can be translated to social media very easily. They just need to use the pictures that they are using on the website and post on their social media platform with a short description. They could even use a 30-60 second video to promote their beliefs.
- How would you improve this example?
i think this is a very good story telling section on Costa's website. If they were to improve it I would add a short video describing past projects they have done trying to achieve their mission.