https://yourparade.com/pages/sustainability
Do you think this example is effective? Why or why not?
- Yes! Parade does a great job of showing all of the products they are selling with the different styles and price ranges, as well as their mission to make sustainable underwear and to promote diversity.
What is the intended goal of this example?
- The goal is to sell people underwear.
What storytelling tools (video, audio, writing, etc.) does this example utilize?
- If you scroll to the middle of the website, there is a piece describing their sustainability efforts and if you click on it, you will be redirected to a statement from the brand. This statement describes their methods and what they use.
How easily can this example be adapted to other mediums (IE print or social)?
- Very easily! Almost all of the information blurbs they have could be transformed into an Instagram post.
- How would you improve this example?