I think the website for Beats audio is somewhat effective as far as getting the advertisement of their products across to users, the site is also very simplistic. The intended goal of this example is to make a consumer feel as though they have to go everywhere with headphones. The example has a video on the website to help tell its story as well as different articles that assist with showing why a customer should be able to enjoy their music comfortably and with reducing noise. This example can easily be adapted to other mediums due to its different ways of advertising(i.e. the CGI Beats Pill commercial or short). There isn't much about this example I would change, except add a music video or moving background that engages the viewers eye.