Psychological drives, fantasies, and investments are powerful tools of manipulation because they target the audience’s unconscious fears and desires. This explanation supports how advertising evolved from promoting rational choices to marketing to the idea of self-image and social aspirations through manipulative techniques in propaganda. These tools are effectively used to persuade individuals and are used to shape public opinion for purposes that often disregard sincere benefit for humanity. The exploitation of these tools can give way to control of the masses and the regression of aspects of human morality by mode of manipulation.