iNAMORATA
I was drawn to this logo by the use of mixed cases. I also really enjoy the font and how it is full of shape, yet still simple and direct and mostly uppercase. I feel like this design choice is meant to reflect an undressed kind of dressing. I already know this clothing brand, and I’ve gathered that this is their style and what sets them a part. I think the logo communicates this dressed down to dress up look with the lowercase i and the uppercase namorata.
