Post by James Vermilyea
Branding
Targets brand/logo catches the viewers eye. Ebays logo/brand is old and bland. The colors don't grab the viewers eye.
Typography and branding
I think target's branding is done really well because of the bright red logo that almost everyone knows as well as the simple lowercase font to not seem overwhelming.
I think a company that does bad branding is the Ebay. The Ebay logo is not a very standard logo. The different colors do grab attention but the letters are touching and don't seem to work well in my opinion.