« Typography and branding

Gap: Both Good and Bad

1 reply
CW
Last
The old Gap design had good typography.  It was clean.  The letters were white against a navy blue square.  Then, they decided to change the design.  Now, it looks cheap, unsophisticated.  The font is a little childish and why is the square little and hiding behind "Gap?"

gap-logo-disastrous-redesign15.jpg

1 reply
  1. critique
    I would disagree the old one is clean but a bit to simple for me. the new one I like extra effect with have foreground and background but I do agree they could done more with that sad square