Post by Kaylan Hines
Lululemon
I agree with you 100%, the Lululemon logo doesn't bring a positive effect to the brand.
FEXEX AND Lululemon
FEXEX is a good brand because the letters are bold, and it also exploits its brand in the logo-which is the arrow between the e and x. The meaning is speed and precision for their customers.
Lululemon has great branding, but not a great logo. The logo is supposed to be an A which symbolizes "Athletically hip." Their brand exploits their logo, but their logo does not exploit their brand.