1. I think that a political campaign is important for a candidate seeking election because it gets the candidates name out into the public. Campaigns provide awareness for the politician and the politician's policy however I think that campaigns only matter to an extent because information about a candidate is spread through the media. Campaigns will give the voter information as to the candidate's beliefs and the political agenda they will pursue. In person appearances can also help positively influence public opinion on a candidate. A pamphlet stating a presidential candidates name and beliefs is important, but what is more important is how that candidate interacts with others and how they perform at debates. I think for local elections, campaigns are important because there is not as much media coverage so advertising is important. For presidential candidates, campaigns are still important but not as important as it is to a local candidate because presidents have debates and are covered more in the media.
2. People will turn out to vote if they believe their vote matters, they have strong opinions about the election or just because they believe voting is their civic duty. If you are a red voter in an overwhelmingly blue state you may feel like your vote does not matter and may not feel inclined to vote. Also if you feel strongly for a candidate or against an opposing candidate you will be more likely to go vote. This can be influenced by campaigns because you opinion could be swayed over the course of a politicians campaign and interaction with others. Campaigns also influence votes because the more a candidate puts there name out there like on signs and billboards the more likely they are to be voted in. If a voter does not know anything about two candidates, they are more likely to vote for the candidate whose name they recognize.
3. I think it would be beneficial for Trump to focus on the positive accomplishments of his presidency and also attack the negative aspects of Biden's presidency. I think the same goes for Biden, he should focus on his accomplishments and attack Trump's negatives. I also think that it would be beneficial to focus on the voters that are in the middle and focus on swing states because the people on either end of the political spectrum are secure votes and will vote for their respective party. There is a large number of Americans who are in the middle of the spectrum and the candidates should focus on using less extreme campaign claims to win the vote.