Logos - and branding overall, as we'll dive into later - can appeal to a variety of people for a variety of reasons. Upload your favorite logo here and tell us a little about it - what drew you to it, what inspires you about it, and what you can learn from the brand.
The Vans is a skateboarding shoe company founded in Calfornia, they also have clothing. What I really like about this brand is that the logo is so simple but the company has somehow become so popular. What I learned from this logo is that something so simple can result in something greater.
Rogue Fitness is an American made barbell company. The logo is basic in design but there is a sharpness that I believe entails the overwhelming factors of an American made product. I believe we can learn that not every logo (brand) must be extravagant but rather appealing to the target group.
I don’t use Airbnb often. I’ve only used it twice to book a house, but I’ve kept the app on my phone because I like the logo so much.
What draws me to it is the simplicity of it. It’s just one continuous line, but it does a good job of communicating what the company is and what their overall style is. Airbnb’s mission statement is “to live in the world where one day you can feel like you’re home anywhere & not in a home, but truly home, where you belong.” To me, the logo could be a teepee or hut, somewhere for you to stay. It also resembles an upside-down heart, communicating that the company is caring, soft, and promotes community. The color also conveys the company’s message. The shade of red is not too aggressive.
From this logo, I learned that a logo doesn’t have to be bold or provocative to make a statement. A simple logo can communicate a message as effectively as a striking logo.
