Now that we've explored typography basics, let's take a look at typefaces and explore how we can use them in our personal branding projects.
-Go to a font catalog like https://fonts.google.com/ or losttype.com
-Select 2-3 fonts from the catalog. Post a link or a screenshot of your fonts and describe how/why they would be an effective typeface for your brand.
The Press Start 2P is a font that you could found in any game or anything that you are trying to style as retro https://fonts.google.com/specimen/Press+Start+2P
The first font that popped out to me was the "Audiowide" font. I liked this font because it was clear enough to read, but still interesting to look at.
The second font that stood out to me was the "Monoton" font. I chose this one because it caught my attention, just has a really cool appearance.1. Roboto (Medium) https://fonts.google.com/specimen/Roboto
- Grabs your attention, simple and bold
- Used in most Google products and branding
2. Source Sans Pro https://fonts.google.com/specimen/Source+Sans+Pro
- Light and clean
- Smooth flow between characters
3. Oxygen (Bold) https://fonts.google.com/specimen/Oxygen
- Sleek, bold, and modern
- Looks very similar to the font Apple uses in their branding
Pacifico has that free flowing cursive and handwritting font. Grabs attention by making it simple and basic.
https://fonts.google.com/specimen/Lora
Lora is a simple and bold font that can grab a users attention. This is the most commonly used in terms of readability.
Dosis Font - It can be used a variable font for the meat of the article, product, or story. (https://fonts.google.com/specimen/Dosis)
Effective Typefaces for my brand:
1 ORBITRON
-Clean (appearance of the Porshe Design Logo)
-Feels futuristic
-Easy to read
Ex:
https://fonts.google.com/specimen/Orbitron
2 ABRIL
-Prominent letter separation
-Different; catch the eye (appearance of a newspaper headline font)
Ex:
https://fonts.google.com/specimen/Abril+Fatface
3 Fredericka the Great
-Raw font, yet still very crisp; symbolizes the “pure form” of organic
-Crisp letter separation while also being artsy
Ex:
https://fonts.google.com/specimen/Fredericka+the+Great
1. Coda Caption (https://fonts.google.com/specimen/Coda+Caption). This font would be great for a title or headline of the branding of a company. It sticks out and makes an impact when your eyes come across the text.
2. Roboto (https://fonts.google.com/specimen/Roboto). This font would be good for the body or information portion of a website or branding portion. It is easy to read and pairs well with Coda Caption.
This font is from the Serif family and looks very traditional. I like the simplicity and the boldness of the font making it easily readable but not too bold or small.
https://fonts.google.com/specimen/Tajawal
This font looks like it is from the sans serif family. It doesn't have the flat bottoms to the letters but it looks very modern and easily readable. This seems like a classy font that can easily be used for more official uses.
This typeface, Alfa Slab One, would be great for a headline/title of a website or magazine. I like it because it has a lot of weight and has a slightly technological feel, like Wired Magazine's front page typeface.
This typeface, Quicksand, would work well for a main body of a website or magazine. I like that a lot of white space is left between letters; it makes it easier to read in my opinion. I also think it relates thematically to the above typeface since it has a slightly technological feel.
Lacquer is a interesting font that works really well for a horror like theme
https://fonts.google.com/specimen/Patua+One
Patua one is similar to the stander roman script but a bit of a modern take
https://fonts.google.com/specimen/Quicksand
quick sand catches your attention without being distracting
The next typeface that caught my eye was "Tomorrow". I'm a big fan of the digital type look. Especially when its done in a subtle way like we see here. Also this font in the bolder sizes looks super cool. It reminds me of one of those old arcade games.
Amatic is a light sans-serif font that also has a handwritten feel. The light air between the letters can make the brand seem light. Health conscience restaurants might use this font to allude to customers that their food is light and healthy.
2)https://fonts.google.com/specimen/Akronim
Akronim has a fiery look. I've seen this font used by BBQ restaurants to show that a particular sauce is extra spicy. Even Taco Bell uses a similar ideology of giving spicy foods a fiery font. Skateboard brands such as Thrasher also use exciting fire words.
3)https://fonts.google.com/specimen/Crimson+Text
Crimson is a serif text that gives the traditional clean look. It can be used for paragraph text because users can easily read the letters.
Noto Serif: This font grabs your attention. It would be good for a headline.
Quicksand: This font is easy to read and simple, but works best as a secondary headline font