Digital Media

I think that McDonals used their font well. When you look at the logo, you immediately can identify the brand just by seeing the big M. A brand that doesn't use typography well is airbnb. The pink logo can be easily mistaken as a feminine product. 

I feel that the typography on Pepsi is really interesting with the rounded letters and where it is placed 

Tostitos has a very strange typography on their logo. The letters don't line up and it feels like it was thrown together.

I believe that Patagonia uses typography well. The reason being that all of their items are labeled with appropriate headings and body fonts. 

I believe that Gap does not do typography well. Upon visiting the website, there are a lot of logo fonts that are overwhelming to the user.

Good: Target        https://1000logos.net/target-logo/

Bad: highlight 

FEXEX is a good brand because the letters are bold, and it also exploits its brand in the logo-which is the arrow between the e and x. The meaning is speed and precision for their customers.

Lululemon has great branding, but not a great logo. The logo is supposed to be an A which symbolizes "Athletically hip." Their brand exploits their logo, but their logo does not exploit their  brand. 

I really like the Virgin Airline logo. Although I don't usually fly on the Virgin Airlines, their chosen typography makes me want to travel with them. The vibes seem islandy and make me want to travel.

I cannot STAND the ecoiffier logo. The type is so ugly to me and does not make me want to buy their products at all. I get it is for little kids but it looks like a little kid designed it.

I think that the Nike branding uses an appropriate font with all of their clothes and accessories.

 

I also think that Powerade does not use branding well because the font and text are the same on all of their items.

Uses well: AUDI; feels modern and has colors that speak luxury

Not well: INTEL; blends together and feels a bit outdated

Good: Apple https://www.apple.com

Bad: Fanta https://www.fanta.com

Success: FedEx uses a simple, sans serif, thick font with a color for each syllable. FedEx creates contrasts by pairing orange with purple, which is interesting because purple mixes orange's complementary color blue with orange's neighbor red, creating a slight gradient and complementary effect at the same time. Rather than just a pretty, easily-readable title, the unspaced letters morph together creating a single body like an emblem you would see on the grille of a car (or the side of a delivery truck). 

Failure: Dunkin Donuts uses a sans serif rounded tip font that would probably look like comic sans in lowercase. The pink and orange grab your attention and could possibly be indicating sugar, but something about it looks wrong, like they just got a set of neon highlighters from the book fair.

The old Gap design had good typography.  It was clean.  The letters were white against a navy blue square.  Then, they decided to change the design.  Now, it looks cheap, unsophisticated.  The font is a little childish and why is the square little and hiding behind "Gap?"

I think target's branding is done really well because of the bright red logo that almost everyone knows as well as the simple lowercase font to not seem overwhelming.

I think a company that does bad branding is the Ebay. The Ebay logo is not a very standard logo. The different colors do grab attention but the letters are touching and don't seem to work well in my opinion.

A brand that I think uses typography well is Reebok. The serif on the B adds a nice movement to the bottom of the text that wouldn’t be present without it. It is exceptionally simple and follows conventions, which gives it a clean and orderly look. The heavy weight of the text is good in that it reflects the weight of the brand. Reebok advertises to people who tend to be enthusiastic about the tougher aspects of fitness, such as CrossFitters and UFC fans, and the heavy weight of the letters reflects their target market.



A brand that I do not think uses typography well is Diadora. Diadora is a European sportswear and shoe brand that has reentered the American market since its decline in the early 2000’s. I think that the choice to have zero aperture is clever, but I think it hurts the visibility of the word. If this was on a shoe, a viewer would have to strain to see the lines of the d’sand a’s. It makes the logo feel heavy and weighed down. Another aspect I do not like is the tittle above the I. I think it may be a little too far up and needs to be in line with another aspect, such as the ascender of the R. That is another problem I have with the typography, the ascender of the R. I think it is a little long. If it was a tad shorter, it could be in the center line of the A.

I love the typography for the brand MOTHER denim. They use all caps and a clean, universal type and font.  I literally hate the typography for walmart so much! I don't like rounded letters. I don't think the light blue and yellow are very complementary or universal in anyone's shopping experience. I much prefer Target's branding or even Publix. 

I like the typography on the logo from Amazon because it's simple and it sends you quickly through each letter. They use the font called Officina sans bold to make the lettering smooth and easy to read. 

I'm not discontent about the typography of any logos that come to mind.

I like Suicide Squad logo design

i find Ikea font simple and the build itself stands out more to me

Excellent Typography: Apple https://www.apple.com/

Poor Typography: Ableton https://www.ableton.com/en/live/

Barbie is a brand that uses typography to its advantage. The script style font in bright pink gives the entire brand the age-appropriate vibe that sells toys.   

Uber's original 2010 typography was on the wrong side of simple. The skinny lettering made the company look boring and did not engage the audience. 

I think Coke used their font really well. They made their font iconic and easily recognizable. Even if you just see the C you automatically know that it is a coke product. Disney does the same thing with the D.